Canadian Indian Relay Racing and Ranch Bronc Riding. The concept is simple enough: match the world’s best bull riding athletes against the toughest animal athletes on the planet in an 8-second man versus beast duel. Put the cowboys against one another in a season-long battle to claim the year-end title of PBR World Champion. The result is unparalleled action where danger, drama and heroic accomplishments are just a part of the game.